About me
Hi! My name is Anthony, I'm a passionate UX designer with over 8 years of experience creating meaningful digital experiences that solve real user problems and drive business results.
Professional Summary
Most recently at Omniplex Learning, I served as the sole principal designer for a growing SaaS product team. I built the design function from the ground up—introducing scalable systems, shaping processes, and leading a full UI redesign that significantly improved usability and positioned the product for long-term growth.
Prior to that, I spent nearly a decade at Learning Pool, where I advanced from full-stack developer to frontend specialist, and ultimately to UX Team Lead after founding the company’s first dedicated UX team. I led UX efforts across 15 products within a fast-paced e-learning company of over 400 employees, delivering user-centered solutions from discovery through to testing.
What drives me is the depth and variety of UX—transforming real problems into clear, testable, and effective solutions. I thrive on bringing structure to ambiguity and creating experiences that are both intuitive and impactful.
Quick Facts
Professional Experience
Principle UX Designer
Omniplex Learning
Oct 2023 – Jul 2025
London / Remote
At Omniplex Learning, I joined the sole designer for the Guide platform - a digital adoption tool that provides in-context learning via guided tooltips created from recorded user workflows. A product which had no previous design direction or process, in which I:
Responsibilities & Achievements
- → Rebuilt a fragmented design function by establishing a scalable UX practice; integrating the Product, Dev and QA departments for closer collaboration.
- → Implemented a comprehensive shared design system with documentation, using the atomic design methodology.
- → Introduced a structured design-to-development handoff process.
- → Owned the full design lifecycle—from discovery to delivery—while collaborating cross-functionally to drive consistent, measurable improvements across the platform.
- → Led over 120 design and research initiatives across core product features
- → Biggest project to date was a complete UI and navigation overhaul that increased dashboard approval ratings from 2/10 to 8/10.
- → Built trust and alignment with key stakeholders by maintaining transparent communication and involving them at each critical stage of the project.
UX Team Lead
Learningpool
Jun 2021 – Oct 2023
Derry, Northern Ireland
My time at Learning Pool had a profound impact on both my personal and professional growth. Beginning as a developer and quickly becoming recognised as a front-end specialist within the company, to being promoted to senior developer. Driven by a passion for user experience, I went on to champion and lead the creation of a dedicated UX process and team. This evolution not only shaped my career path but also played a key role in developing and designing market-leading products across the business.
Responsibilities & Achievements
- → Championed and established Learning Pool’s first dedicated UX team and formalised UX processes from the ground up
- → Scaled the UX team from a solo function to a high-performing group of ten designers and researchers
- → Led UX strategy and delivery across 15 distinct products, each with unique user needs and project demands
- → Created and maintained a shared design system to drive consistency, efficiency, and scalability across all products
- → Maintained a hands-on role across the full design lifecycle, from discovery and ideation to prototyping and testing
- → Provided ongoing technical and UX mentorship, supporting team growth and navigating complex design challenges
Previous Roles at Learningpool
- Senior UX Specialist
Senior Software Developer
Learningpool
Apr 2019 – Sept 2019
Derry, Northern Ireland
During my employment at Learningpool I have had the pleasure of working on all of the flag ship products that Learningpool currently has to offer. These include Totara, Adapt, Headsteam, Campaigns as well as the Custom Development products they also offer. The languages I have had exposure to during my time at Learningpool include: PHP, JavaScript, SASS, React, Node, Mustache, SQL, and YUI. Through the years at Learningpool I have also been given the opportunity to attend several formal training courses on the following: PHP, JavaScript, React, Node, SQL, UX Foundation 1 and UX Foundation 2. Since joining Learningpool I have been utilised primarily as a frontend developer in each of the main product focused teams; However, in each case I have been instrumental in the UI and UX design decisions and implementation for each product. With the help of a colleague we have initiated the process of forming the first “Product Experience” team at Learningpool. This team is responsible for the Research, Design and Testing of the UI and UX for all current and upcoming projects across the company.
Previous Roles at Learningpool
- Software Developer
Web Developer
Examtime
Jan 2014 – Apr 2015
Belfast, Northern Ireland
Working with a small development team to refine and add new features to the ExamTime web application. An application that provides studying tools like Notes, Mind-Maps, Flash Cards and Quizzes. ExamTime develop their product in Ruby on Rails. Projects ranging from site wide redesign, resourcing sharing functionality, spam filtering and a number of other backend administration and management tools. In addition, I was given responsibility of the Google Analytics integration and management. Finally, I also helped Design and QA teams to investigate UI and design issues that involved a lot of user testing.
Web Developer
Invision
Nov 2012 – Jan 2014
Derry, Northern Ireland
After joining the company, first as a QA engineer. Then in 2010 I made an opportunity for myself to become a developer; from which I got to work the Learn team with the task of implementing a Scorm compliant e-learning application using Ruby on Rails. At the end of 2013 as the Learn project wrapped up, I was progressed to a new team tasked with completely re-designing the user interface for the company’s flag ship product also using Ruby on Rails
Previous Roles at Invision
- Quality Assurance Engineer
Design Tools
Research & Testing
Development
Collaboration
Bachelor of Science (Hons) - Computer Science
University of Magee
Sept 2006 – Jun 2010
Derry, Northern Ireland
User Centered
Every design decision starts with understanding user needs, behaviours and pain points through research and empathy
Purpose Driven
Design should solve real problems and create meaningful value for both users and businesses
Iterative
Great design emerges through continuous testing, learning and refinement based on real user feedback
Let's work together
I'm always interested in new challenges and opportunities to create impactful user experiences. Let's discuss how we can collaborate.